CLIENT

Highfield

INDUSTRY

Cannabis

SERVICES

Brand Positioning  •  Naming  •  Brand Identity  •  Packaging Design  •  Photography  •  Social Strategy

SITUATION

The Challenge

Highfield came to Kitchen Sink to create and develop a brand for a new line of ultra-high-end concentrate cannabis products. 

PROCESS

Strategy & Approach

We performed a consumer and competitive landscape audit, then branded the line, which we named Highfield. We developed the product packaging and website, as well as a library of beautiful visual assets for monthly marketing efforts.

RESULTS

Final Experience

The product launched with great and immediate support and continues to perform extremely well in the marketplace.