CLIENT

POMO

INDUSTRY

Food & Beverage

SERVICES

Brand Identity • Film & Photography • Digital Development • Collateral Design • Social Assets

SITUATION

The Challenge

POMO Pizzeria is one of only a handful of true Neapolitan pizzerias in the United States. Their VPN (Associazione Verace Pizza Napoletana) certification is a rare and hard-earned badge of authenticity, which we needed to relay through the brand and all of their messaging and collateral.

PROCESS

Strategy & Approach

Using bold Italian racing colors as immediately-recognizable and culturally unmistakable inspiration, coupled with classic black and white photography, we developed POMO’s sophisticated and uncompromising brand.

RESULTS

Final Experience

POMO has expanded exponentially since its launch, and now competes in five different market sectors. They continue to command to please its growing customer base.