Western Alliance Bank has spent years building their brand guidelines and standards. However, none of this was reflected in their annual report, which looked like any other banks’.

We adapted those standards and crafted a new direction for their annual report — published both on print and digital mediums. As their main marketing tool, we modernized the approach to focus primarily on the clients and their successes. Our studio created and produced photography, film, copywriting and the website associated with the annual report.

WAB was able to showcase their financial results in a unique and cohesive way. Since then, they have expanded into a regional powerhouse.